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Thoughts and news
from the collective
The Playbook on How to Measure If Your Marketing Is Working
By Ross Berridge
•
February 16, 2026
Get this playbook to find out how to successfully measure the impact of your marketing efforts using just your data, but in the right way.
Marketing doesn't move in straight lines
By Ross Berridge
•
February 12, 2026
Find out why marketing isn't linear, how prospective customers move in and out of their buying journeys, and why marketing needs to be present in all places.
A Simple Looker Marketing Report For The People
By Ross Berridge
•
September 17, 2025
Download our free website performance report template here. All you do it plug-in your Google Analytics and it's all yours!